“A lot of the other gift items that we carry here, they are locally made,” said Tran. Tran spends time with each customer that comes into Hadley & Ren and makes an effort to help them find what they are looking for or in some cases create it.īesides florals, Hadley & Ren carries products that support local small businesses. “People were like: Retail is dead, everything is online e-commerce,” said Tran, “but for me, I feel like I thrive on one-on-one connection.” She said when she opened the space, she initially felt a lot of pushback. Tran eventually needed a shop and landed at SOCO’s OC Mix. Knowing that I was a part of that story or process.” I have made sympathy pieces, but knowing that they can hold onto it and remember what this was given for, that helped me heal so much. My arrangements were helping other people celebrate, whether it be for a wedding, birthday or anniversary or even to grieve. “That was what helped me cope and grieve. “Why I resonate with dried flowers so much is because they hold memory,” said Tran. Her business began to grow and evolve into filling orders for celebrations and weddings, and Tran started to realize dried flowers were helping her to heal. “Then people started requesting small bud vases and arrangements.” “I started posting them on Instagram and was getting good feedback and soon I had a couple wreath orders,” Tran said. So she began making dried floral wreaths. “I was trying to stay as busy as possible just so I wouldn’t have to think about things and so I wouldn’t have to sit in it,” said Tran.Īt the time, the mother of two was working as a retail merchandiser, but then the pandemic hit, and she was forced to slow down. In 2019, Tran lost her youngest daughter to a rare genetic disease just four days after her birth. “I started Hadley & Ren in 2020 it stemmed from a dark place,” Tran said.
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While Tran’s designs are full of life, she came to flower arranging from a place of grief. “I feel like dried florals have the stigma of being overly bohemian or rustic or dull, and we are really breaking that stigma.” “We give a lot of life to our designs, it is colorful, it is vibrant, it is romantic,” said Tran.
The dried florals of today are not the flower power arrangements of the ’60s and ’70s. Tran said the average shelf-life of dried florals is three to five years, but she has seen them last even longer.
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